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VAYA Homes, Gurgaon

For those new to India or Hindi language, “Ulta-Pulta” is a commonly used expression which literally means “upside down”. But hey !! Why is this startup being called Ulta-Pulta? We met up with the VAYA Homes Core Team and found out why the “Ulta-Pulta” status to their startup…here is what the co-founder Harpreet Singh Thukral had to say…

“Ulta-Pulta is a very interesting word in Hindi, while it literally means “Upside-Down” if translated in English. Startups globally are about disruption and change and so are we, however, we call VAYA Homes – “Ulta-Pulta” Startup for a couple of other very interesting reasons that we believe define VAYA Homes. The First one being the fact that while most startups fight on “Price” offerings, trying to bring cheaper products and services to the market, VAYA is completely Ulta-Pulta in this aspect, we believe that there is a market segment…

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